Quicken Loans Raises More Than $120,000 for the ALS Association
By: Victoria Araj
On Saturday, Oct. 3, the Amyotrophic Lateral Sclerosis Association held its annual Walk to Defeat ALS on Belle Isle and more than 500 people, including Detroit Mayor Dave Bing, braved rainy weather to raise awareness for the disease that affects someone every 90 minutes. ALS, (also known as Lou Gehrig’s disease) is a progressive neurodegenerative disease that attacks the cells that aid in muscle control.
This year, Quicken Loans CEO Bill Emerson served as the Corporate Chairman for the Walk and he challenged all Quicken Loans team members and its sister companies to raise $75,000 for the disease that affected both his brother-in-law and a close friend. Through individual team member contributions, internal auctions for unique prizes, creative team competitions such as raffles, themed lunches and even valet parking for a day, the goal was surpassed and more than $120,000 was raised. Of the total that was donated, the Cleveland office raised $9,000 and the Scottsdale office raised over $10,000 for their respective chapters.
The week preceding the walk, the Quicken Loans marketing team launched a one-day, online national Tweet-for-ALS campaign through the popular social media site Twitter. The team created a unique Web site (tweetforals.com) and added a new twist by encouraging people to reach the collective goal of $10,000 with 10,000 individual $1 donations. The team was able to generate more than $5,000 in just 10 hours using only social media to spread the word.
“It was important for us to take our message to a broader audience and we were pleased to see that the power of social media could be used to do something good,” said Stuart Davis, Chief Marketing Officer, Quicken Loans. “In just a matter of hours, thousands of people from across the country were able to donate a small amount that will have a big impact on improving the lives of those affected with ALS.”
By Victoria Araj | October 30, 2009
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