Why The 2020 US Census is So Critical to Our Communities

Take the 2020 Census

Why The 2020 US Census is So Critical to Our Communities

March 19, 2020

At the Quicken Loans Community Fund, we believe it’s impossible to understand the systemic issues facing our communities, let alone develop effective strategies to address them without quality, accurate data. That’s why we work to incorporate data into everything we do – whether we’re documenting housing inequity, mapping a workforce development strategy or analyzing public space investments.

When it comes to data, it doesn’t get much more important than the United States Census. The U.S. Census, which is conducted every 10 years as mandated by the United States Constitution, informs hundreds of billions of dollars in federal funding each year. This funding impacts virtually every aspect of our society including:

  • Emergency services, including firefighters, hospitals, health clinics, natural disaster relief, and more.
  • Transportation, including highways, roads and bridges as well as grants for buses and public transit systems.
  • Education, including funding schools, education programs and school lunch and nutrition programs for children.
  • Representative government, including the redrawing of electoral districts and the number of seats each state has in the House of Representatives.

It’s not an overstatement to say that the Census is the most important data collection effort in society, which is why it is so vital that each citizen participates. It’s estimated that for every Michigan resident not counted, the state stands to lose an estimated $1,800 per person per year. That equals $18,000 of funding per person over the next decade that could support essential services to improve our communities.

Sadly, despite the significant impact of the U.S. Census on funding distribution, Detroit has historically been underrepresented in the Census. In fact, according to an AP analysis, Detroit topped the list of “hard-to-count cities” with a staggering 86% of the city’s population living in a “hard-to-count” neighborhood.

Every voice matters and we’re committed to ensuring as many people as possible participate in the census so we get fair and accurate representation for our city. That’s why the Quicken Loans Community Fund and The Rock Family of Companies made a $250,000 investment to support census efforts in Detroit.  

In light of the COVID-19 pandemic, which has been particularly challenging within Detroit, it is more important than ever that residents participate in the census to ensure our response and recovery is as robust as possible. The good news is that it takes just ten minutes to fill out, and unlike the last survey in 2010, this one can be done virtually. Simply visit my2020census.gov answer a few short questions about who lives in your household, and that’s it.

You can also take the U.S. Census by mail or by phone if you prefer. The census is less than ten questions long and it’s completely confidential – and it will remain so for the next 72 years. If you have questions, you can visit the U.S. Census website for more information.

While it only takes about ten minutes to take the U.S. Census, those minutes matter: just ten minutes of your time will help ensure that Detroit remains a rapidly growing tech hub that will continue to build economic stability for the city in the future.

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