We believe small business is the backbone of the local economy and that if our small business ecosystem thrives, the community as a whole thrives. That’s why we’re focused on helping entrepreneurs in Detroit start, grow, and scale their business ideas through events like Quicken Loans Detroit Demo Day – an annual, summer competition that infuses $1M into existing Detroit businesses from any industry.

We are also intentionally developing a Detroit-based procurement strategy within our family of companies because we know that more dollars spent within city limits allow local businesses to grow faster and create jobs.

If you are interested in applying for funding, please be aware that applications for the year will be accepted from January 1st through October 1st. Email us at grantsmanagement@quickenloans.com with questions or concerns.

Apply for Funding


Build Institute
Build Institute helps people turn their business ideas into reality by providing them with the necessary tools, resources, and support network in Detroit. Whether through classes, networking events, mentorship, or connections to resources, Build Institute provides a nurturing community that allows ideas to develop and flourish over time.

LifeLine Business Consulting
LifeLine is a business planning and management consulting agency that serves small and medium-sized businesses, entrepreneurs, and organizations with an emphasis on minority and women-owned businesses.

ProsperUS operates with a place-based focus to economic development. Participants are Detroit residents who plan to have, or currently have, a business in our target geographies in the city. They offer a comprehensive, 20-week entrepreneur training program that helps participants realize their potential and develop a business plan.

Meet the Team

James Chapman

James Chapman

Director, Entrepreneurship

Deion Cao

Deion Cao

Associate Project Manager